Look, Look! (A Story in 3 Unequal Parts)

(1) What He Did

"Look, look!" They said.

He looked.

That cost him a lot.

(2) What He Didn't

"Look, look!" They said.

He didn't look.

That cost him a lot.

(3) What They Didn't 

"Look, look!" They didn't say.

He didn't look.

That cost them a lot.